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Sách » Sách Kỹ năng sống » Sách Sống hiệu quả » Free prize inside: how to make a purple cow

Free prize inside: how to make a purple cow

Free prize inside: how to make a purple cow

Free prize inside: how to make a purple cow

Tác giả: Seth godin

Nhà xuất bản: Portfolio trade

Số trang: 256

Kích thước: 17.5 x 12.4 x 2.3inh

Giá bìa: 170,900 VNĐ

Tình trạng: Hết hàng

Lượt xem: 704


Hình thức bìa: Bìa mềm

Năm xuất bản: 2007

Trọng lượng: 136 gram

Giá bán: 170,900 VNĐ

  • Giới thiệu chung1

  • Sách cùng tác giả

How to find the “soft innovation” that will make your product, service, school, church, or career worth talking about

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin’s 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don’t work anymore. The best way to sell anything these days is through word of mouth—and the only real way to get word of mouth is to create something remarkable.

Free Prize Inside, the sequel to Purple Cow, explains how to do just that. ItÂ’s jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.

Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business youÂ’re in. Consider these free prizes:
The Tupperware party, which turned buying plastic bowls into a social event
Flintstones vitamins, which turned a serious product into something fun
The free change-counting machine at every Commerce Bank branch
The little blue box from Tiffany, which makes people happy before they even open it

This book offers a way to create free prizes quickly, cheaply, and reliably—and persuade others in your organization to help you bring them to life.

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